How to View Media Analytics

Overview

VIDIZMO Analytics provides the ability to gather information for each media uploaded on the platform. Portal administrators can view relevant information and analytics regarding media views and viewers, video impressions, completely viewed videos, likes, comments, device, browser and access location, and the number of times the video was embedded etc.

Through Media Analytics, Moderator+ roles can monitor the content quality for each media and compare it with other media to see which media performed best and why. Read Understanding Media Analytics to know more.

Here is how you can analyze your media and its views:

Steps

I. From the Homepage, log using a Moderator+ role and navigate to the Media Manager.

II. From the Media Manager:

1. Select the video to view its analytics.

2. Click on the Analytics option to bring up the Media Analytics screen.

III. The Media Analytics screen displays the following information graphically:

• Views & Viewers: This panel shows the total number of times and the number of views and individual viewers who watched the said media.

• Impressions, Completions: Impression is the number of times a video's playback screen gets loaded while a completion is captured when a media is viewed completely by any viewer.

• Likes, Comments: Number of times a video is liked and the number of comments that a media receives is displayed here.

• Engagement Trends: Displayed as a sine graph and in a tabular form. This shows the overall impressions, views and completions in a graph or tabular form.

Graphical View

By default, this is the natural view the analytics will show.

1. In case it doesn’t, then you can click on the graph legend that looks like a pie chart to show the data in a graph.
2. Using the Download icon, you can also download the information in a .csv format that you can view in MS Excel.

Hovering on the node of the Sine Graph shows particular information such as the values as shown in the image.

Tabular View

1. The same information displayed in a tabular form by clicking the icon that looks like a menu.

2. You can download it and view the data in excel as well.

Additionally you can arrange the list of data from most to least and vice versa by clicking on the respective tab.

Graphical View
By default, this is the natural view the analytics will show.

1. In case it doesn’t, then you can click on the graph legend that looks like a pie chart to show the data in a graph.
2. Using the Download icon, you can also download the information in a .csv format that you can view in MS Excel.
3. Hovering the cursor on the graph will show particular data of the graph as shown in the image.

Tabular View

1. The same information displayed in a tabular form by clicking the icon that looks like a menu.
2. You can download it and view the data in excel as well.

Additionally, you can arrange the list of data from most to least and vice versa by clicking on the respective tab.

• Top Browsers: This section shows data based on web browsers. The data can be displayed in both graphical and tabular form.

Graphical View
By default this is the natural view the analytics will show.

1. In case it doesn’t, then you can click on the graph legend that looks like a pie chart to show the data in a graph.
2. Using the Download icon, you can also download the information in a .csv format that you can view in MS Excel.
3. Hovering the cursor on the graph will show particular data of the graph as shown in the image.
4. You can choose to see the total number of impressions, views, completions, and time played based on the browser the viewers have used.

Tabular View

1. The same information displayed in a tabular form by clicking the icon that looks like a menu.
2. You can download it and view the data in excel as well.
3. Additionally, you can arrange the list of data from most to least and vice versa by clicking on the respective tab.

• Embeds: The Embeds chart gives the URL of all the sites where the video embed code was used. 

i. Graphical view of the sites where the video was embedded.

ii. Tabular view

iii. The Tabular view has additional information about the video such as the number of views on that video and when it was last played back.

• Demographics: The demographics section displays information by location on media views, viewers, impressions and the number of times it was watched completely. 

i. The views can be selected using the down arrow on the basis of Country, City or Location

ii. Demographics by Country

iii. Demographics by City

iv. Toggled view by Location in a tabular form.

• Geographical Heat Map: The Geographical Heat Map is automatically populated based on the location from where the video was most viewed.

i. Geographical Heat Map

ii. Toggled view with details on views and viewers

• Heat Map: This bar represents video segments broken up into 30 seconds each and the views are captured within each segment. Viewed segment from least and most viewed are shown by lighter to darkest shade of the color.

i. The most viewed segment is shown by a darker shade of color

ii. The toggled view has more details

iii. The Start and End column list segments, broken down by 5 seconds each.

iv. Views column, sorted by ascending/descending order using the up/down arrow, list views in each segment.

Roles and Permissions

It is important to note that, in VIDIZMO EntepriseTube, all Contributor+ can view Media Analytics. However, in VIDIZMO DEMS, All Contributor+ roles can do the same except Admins.

Contributions were made by Kashif Qasim & Sarah Hussain.

Read Next

How to View Media Quality of Experience (QoE)