Understanding Media Analytics

Overview

VIDIZMO allows you to analyze usage of your uploaded content on a continuous basis. VIDIZMO generates these analytics for every media file uploaded, helping users to assess the performance of that particular media.

Media Analytics in VIDIZMO

VIDIZMO allows you to select the duration for which you need to view the analytics. This duration can be last or a current week, month, or year. Moreover, users can also select to view reports for a specific time period only. As shown in the image below, VIDIZMO's detailed media stats during the current year for a video include:

• Impressions: Impressions denote the total number of times users have accessed this media's playback page.
• Views: This denotes the total number of views for the video. There could be multiple views from a single viewer.
• Completions: This is the total number of times viewers have completely watched the video. The completion criteria can be set in the media's settings or while uploading. The video is marked and tracked as completed when the viewer reaches that point in media.
• Shares: This is the number of shares for the media.
• Likes: This is the number of likes for the media.
• Comments: This shows the total number of comments that have been approved to be viewed on this media's playback page.

User Activity Summary:

VIDIZMO allows you to see user activity on the selected media in the activity summary table.

• User Name: This is the name of the user.
• Media Progress: The is the percentage of media watched by user.
• Impression: This is the number of times user have accessed the media’s playback page.
• Views: This is the number of views for the media by this user.
• Completions: This is the number of times users completely watch the video.
• Interaction: 
  1. Download: This is the number downloads by user on selected media
  2. Share: This is the number of shares by user on selected media
  3. Like: This is the number of likes by user on selected media
  4. Fav: This is number of Favorites by user on selected media
  5. Comment: This is the number of comments by user on selected media
• Time Played: This is the total time user played selected media
• Last Access Date/Time: This is the last date/time user accessed selected media.

Engagement Trends:

This is the graphical representation of the number of impressions, views, completions and time played during the time specified.

Top Devices: 

This is a bar graph for the devices used to watch the video. For example, it shows the impressions, views, completions, and time played in the video via desktop, mobile and tablet browsers.

Embeds:

This is a bar graph showing the external websites where the video has been embedded, allowing users to assess video presence on different platforms.

Top Browsers:

This is a pie chart showing the most played videos in different browsers, you can select dropdown to choose options (impressions, views, completions, and time played).

Demographics:

 This is a heat map showing the intensity of impressions, views, completions, and time played throughout the geographical area, you can select dropdown to choose options (impressions, views, completions, and time played). 

Heat Map:

This is a heat map of the timeline of the video, showing the strength of viewers throughout the video duration. This helps in assessing which part of the video was most viewed.

Note: Each of these analytics can be viewed graphically (as above) or in tabular form as well. Moreover, each of these analytics can be downloaded in CSV format, allowing users to export these analytics.

Roles and Permissions

Moderators, Managers, and Administrators can access and view analytics for each media uploaded in the portal.

Viewers and Contributors do not have access to the Analytics screen, however, they can only view the total number of views for a video.

Read Next

How to View Media Analytics

Understanding Media Quality of Experience (QoE)